Famous Olympians with Fashion Brands

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Inspired by a spectacular summer of sport, we’re going to do things a little differently in our latest article. Today, we celebrate 2024 as an Olympic Games year with the world-famous festival of sport ready to return to full strength. The Olympic Games, much like most other sports competitions, was brought to its knees by the COVID-19 pandemic and resulting lockdowns. The 2020 Olympics were postponed by 12 months until the summer of 2021, but what fans got a year later than expected lacked excitement, drama, and a competitive edge.

We love the Olympic Games and are overjoyed to see it return to our screens in July and August. The beautiful French capital of Paris provides the setting for the big comeback, and traders working at the most popular online sportsbooks offer competitive odds and eye-catching markets. The action begins with the opening ceremony on Friday, 26th July, with the curtain falling on the competition for another four years on Sunday, 11th August. Fans will enjoy watching 10,672 athletes compete across 329 events in 32 sports.

You can predict the winner of each contest or look ahead and call the nation you think will win the most gold, silver, and bronze medals in Paris this year. The United States is one of the pre-game favorites, but they’ll face stiff competition from the host nation and China.

Importance of looking good

We’re still a few weeks away from the opening ceremony and the excitement of Paris 2024. Official kits have been revealed, and big names like Nike, Puma, and Adidas are providing clothing and equipment to Olympians. Athletes want to be protected and remain cool under pressure, but they also wish to look good when winning.

The top-performing Olympians are so concerned with fashion and appearance that many stars of the past and present have launched fashion brands. Some have proven more successful than others. But which Olympians boast the best brands? While we await the start of Paris 2024, we highlight the best fashion brands owned by famous Olympians.

How many names from our article do you recognize, and how many clothing brands owned by Olympians have you purchased this year? Keep reading as we dive into the thick of our article. Who knows, you might find your next favorite fashion designer.


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Aly Raisman

Aly Raisman, a celebrated American gymnast and two-time Olympian, has made a significant impact in the fashion world with her activewear line. After winning multiple gold medals and becoming an advocate for mental health and body positivity, Raisman utilized her platform to launch a collection that reflects her values.

Raisman’s line focuses on comfort, functionality, and empowerment. The brand includes a range of products, from leggings and sports bras to loungewear, all designed to make women feel strong and confident. The pieces are often made from sustainable materials, aligning with her advocacy for eco-friendly practices.

Michael Phelps

Michael Phelps, the most decorated Olympian of all time, has ventured into the fashion industry, focusing on swimwear and performance gear. Known for his dominance in the pool, Phelps’s transition into fashion was a natural progression, leveraging his extensive knowledge of what athletes need.

Phelps’s brand, MP, offers a variety of swimwear, training gear, and accessories designed for both competitive swimmers and casual water enthusiasts. The brand emphasizes performance with products that enhance speed, comfort, and durability.

Serena Williams

Serena Williams, a tennis legend and four-time Olympic gold medalist, has seamlessly blended her sports career with her passion for fashion. Known for her bold and unique style on and off the court, Williams launched her fashion line that reflects her distinctive taste.

The Serena clothing line includes a wide range of apparel, from casual wear to sophisticated evening dresses. The collection is characterized by bold prints, vibrant colors, and inclusive sizing, catering to women of all shapes and sizes.

Williams’s fashion brand thrives on her brand and her ability to connect with a diverse audience. Her commitment to inclusivity and body positivity resonates with many consumers. The brand’s success is also supported by Williams’s visibility in the fashion world, from walking runways to being a fixture at major fashion events.

Shaun White

Shaun White, a three-time Olympic gold medalist in snowboarding, has ventured into the fashion industry, focusing on streetwear and lifestyle apparel. Known for his daring style both on the slopes and in his personal life, White’s brand captures the essence of his adventurous spirit.

White’s brand, Whitespace, offers a range of clothing and accessories that blend functionality with edgy style. The collection includes everything from casual hoodies and T-shirts to performance wear designed for extreme sports enthusiasts.

Whitespace stands out due to its unique blend of performance and fashion. White’s influence in the snowboarding community and his endorsement of the products lend credibility and authenticity to the brand. The use of high-quality materials and innovative designs also appeals to a wide audience, from athletes to fashion-conscious consumers.

Lolo Jones

Lolo Jones, an Olympic hurdler and bobsledder, has leveraged her athletic experience to create a fashion brand that combines style with athleticism. Known for her resilience and versatility in sports, Jones brings the same determination to her fashion endeavors.

Jones’s brand focuses on athleisure wear, offering a variety of products that cater to both athletic performance and everyday comfort. The line includes leggings, sports bras, jackets, and casual wear designed to transition from the gym to daily activities seamlessly.

Jones’s brand is successful due to its emphasis on versatility and comfort. Her personal story of overcoming challenges resonates with consumers, and her hands-on involvement in the design process ensures the products meet the needs of active individuals. The brand’s focus on affordability and accessibility also makes it appealing to a broad market.

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