Social media and online platforms are launching initiatives and events to engage users in the game of cricket. This is particularly pronounced during the Indian Premier League (IPL) and the Cricket World Cup.
Social media is playing a more important role by providing live entertainment to cricket fans as they are not allowed to be in stadiums. They are boosting the amount of time spent on their platforms by adding new features and activities. These include Instagram/Facebook live streaming and Facebook parties (in which many users may view videos and participate in real-time).
Additionally, digital platforms make use of FOMO (fear of missing out), particularly among younger users, by continually posting information, opinions, and funny memes, keeping people engaged.
As for services on social walls, Facebook, for example, is focusing on using video formats, including Facebook Watch, IGTV, and Reels on Instagram, to communicate with fans during the IPL.
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How the IPL is represented on social media
Long before the competition, IPL teams use Facebook Watch, Reels, and IGTV to tell player stories, which sparks fan interaction on Facebook and Instagram.
Updates, popular memes, and program material such as commentator Akash Chopra’s ‘Aakashwani’ series on Facebook Watch and IGTV are now reflected in the content. Instagram’s users are also already drawn to material featuring cricket stars.
Facebook said that during the 2020 Indian Premier League, the league was mentioned around 10 million times on its network, with 74% of users in the 18-34 age range mentioning it. The teams that received the most attention were the Chennai Super Kings, Mumbai Indians, and Royal Challengers Bangalore. Chris Gayle, Virat Kohli, MS Dhoni, Rohit Sharma, and Hardik Pandya were the players who were most frequently cited.
Twitter, which is well-known for its quick trends, said that, in contrast to the previous year, there have been 23% more talks about the cricket season in 2020. As per the microblogging platform, 51% of fans read match reports, player updates, and news stories on Twitter; 25% of them intend to utilize the tweets during the contest, and 21% of them will use them after the event. About 25% of people want to follow their favorite teams, and 31% want to watch videos.
Twitter hopes to expand on that curiosity. In addition to releasing unique emojis for every team, Twitter said that users may utilize the ‘Cricket Topics’ tool to keep up with the most recent discussions. The Mumbai Indians recently spoke with cricket player Zaheer Khan via Spaces, Twitter’s newest audio feature.
Along with all of this, fans can engage directly and one-on-one with their favorites by following live Q&A sessions and several #OnlyOnTwitter activations. Twitter will also launch a special events page for the cricket season so that users can stay updated on the most recent developments both on and off the field.
According to reports, Google is developing an experimental IPL project that it hopes to introduce shortly. However, the business did not reply to questions from Mint.
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Cricket World Cup on online platforms
Social media is becoming the leading tool for communicating with Cricket World Cup enthusiasts. Today, you can actively utilize precisely tailored META ads targeting people with an interest in cricket. These ad campaigns can serve multiple purposes, from drawing attention to your content to running contests and giveaways that increase brand exposure.
Actively engaging with audiences on platforms such as Facebook, Twitter, Instagram and YouTube throughout the tournament leads to increased brand awareness and interaction, potentially driving more traffic to the website/application.
Examples include Adidas’ #MyCricketDNA campaign, which encouraged people to share their passion for cricket, reaching a staggering 100 million people, and Uber Eats’ #CricketEats initiative, which offered discounts on food delivery during the World Cup and generated over 1 million orders.
Conclusion
It’s clear that social media campaigns can be extremely effective in capitalizing on the appeal of cricket tournaments. Strategic use of social media advertising and relevant keywords can position your brand as a top choice for local enthusiasts looking to capitalize on the excitement of cricket tournaments.